- Introduction
This Cookie Policy describes the use of cookies and similar tracking technologies on the Genting Casino Newcastle website. It sets out what cookies are, which categories are used, the purposes of each category, and how cookie preferences can be controlled.
By accessing the website, you acknowledge that cookies may be placed on your device in line with the preferences you select. Where consent is required, non-essential cookies are not set until that consent has been provided.
This policy should be read together with the Privacy Policy, which provides further information on the processing of personal data.
- What Cookies Are
Cookies are small text files placed on your device when you visit a website. They enable the site to recognise the device on subsequent visits and remember certain information about the session or preferences.
Cookies are not programs and cannot carry viruses or malware. They do not provide access to the device beyond the information they are designed to store.
Similar technologies, such as pixel tags, web beacons and local storage objects, may operate in a comparable manner. References to cookies in this policy include such technologies unless stated otherwise.
- Legal Framework
Use of cookies on this website is governed by the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations 2003 (PECR), and relevant guidance issued by the Information Commissioner’s Office (ICO).
Under PECR, informed consent is required before placing non-essential cookies on a user’s device. Essential cookies that are strictly necessary for the operation of the website do not require prior consent, although they may be deleted via browser settings.
The casino operates under a licence issued by the UK Gambling Commission. Data and tracking practices are aligned with the Licence Conditions and Codes of Practice (LCCP), including requirements relating to fair and transparent terms and electronic marketing.
- Categories of Cookies Used
The following categories of cookies are used on this website.
4.1 Essential Cookies
Essential cookies are required for the website to function. They support core operations including session management, account authentication, security controls, fraud prevention and the application of responsible gambling settings such as deposit limits and self-exclusion status.
These cookies are strictly necessary for the operation of the site and are set without requiring consent. They may be deleted via browser settings, but this may affect website functionality.
Typical retention period: session duration or up to 12 months, depending on function.
4.2 Performance and Analytics Cookies
Performance and analytics cookies collect information about how visitors use the website, such as which pages are visited most frequently and whether error messages are encountered. The data collected is aggregated and anonymised and is not used to identify users personally.
This information is used to improve how the website performs and to understand user behaviour at an aggregate level.
These cookies are only set with the user’s consent.
Typical retention period: up to 13 months.
4.3 Functional Cookies
Functional cookies allow the website to remember choices made by the user, such as language preferences or display settings. They enable a more consistent experience across visits.
These cookies are only set with the user’s consent.
Typical retention period: up to 12 months.
4.4 Marketing and Advertising Cookies
Marketing and advertising cookies track activity across websites and may be used to deliver content relevant to the user’s interests, including gambling-related advertising. They may also be used for affiliate tracking and conversion measurement.
These cookies are only set with the user’s explicit consent. Consent may be withdrawn at any time using the cookie preference tool on the website.
Marketing cookies are not used to target individuals who have self-excluded or who are identified as under the age of 18.
Typical retention period: up to 24 months, depending on the specific cookie.
- Cookie Consent and User Preferences
On first visit to the website, a cookie banner will be displayed. This banner enables users to accept all cookies, reject non-essential cookies, or customise preferences by category.
Preferences may be updated at any time via the cookie settings tool available on the website. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Rejecting non-essential cookies does not prevent use of the core functions of the website, but certain features may be limited.
- Third-Party Cookies
Some cookies on the website are set by third-party providers, including analytics platforms and advertising networks. These providers operate under their own privacy and cookie policies, which should be reviewed separately.
Third-party scripts that set non-essential cookies are required to be blocked until consent has been provided. Once consent has been given, the company does not control the cookies set by third parties, but reasonable steps are taken to ensure those providers meet applicable data protection standards.
- Managing Cookies Through Your Browser
In addition to the on-site preference tool, cookies can be controlled through browser settings. Most browsers allow viewing, blocking or deleting of cookies. The steps involved vary by browser and can be found in the relevant help documentation.
Blocking all cookies via the browser may affect the functionality of many websites, including this one.
- Data Retention
Cookie-related data is retained only for as long as necessary for the purposes described in this policy. Retention periods vary by cookie category and are indicated in Section 4. Where data is linked to a customer account for regulatory compliance purposes, it is retained in line with obligations under UK gambling regulations, which require certain records to be kept for a minimum of five years following the end of the customer relationship.
- Changes to This Policy
This Cookie Policy may be updated from time to time to reflect changes in law, technology or operational practices. When material changes are made, the date at the top of this page will be updated and, where appropriate, a notification will be provided through the website.
Users are encouraged to review this policy periodically to remain informed about the use of cookies.
- Contact
Questions about this Cookie Policy or requests to exercise rights in relation to personal data can be submitted using the contact details provided on the Contact page. For data protection specific queries, the Information Commissioner’s Office can be contacted via ico.org.uk.